Although instant coupons are a minor type of couponing, they have emerged in recent years as a viable alternative to price-off-deals.
What is price-off-deals?
The direct price-off deal is another consumer-oriented promotion technique that lowers the price of the brand. Price cuts are typically offered directly on the package via specially marked price packs.
Price-cutting promotions are used by marketers for a variety of reasons. First, because the manufacturer controls the price-offs, it can ensure that the promotional discount reaches the consumer rather than being kept by the trade.
Price cuts may not be well received by retailers because they can cause pricing and inventory issues.
Price-off deals, like bonus packs, primarily appeal to regular users rather than nonusers. Finally, the Federal Trade Commission has rules governing the conditions that price-off labels must meet, as well as the frequency and timing with which they can be used.
