The factor that specifies the media vehicles and methods to be used by a company to run advertisements is it's media plan.
What is a media plan?
This refers to a structured plan that a company comes up with and implements in order to meet their marketing goals.
It involves things like the schedules of adverts to be run, the media vehicles to be engaged, and the type of content that would be most effective.
Find out more on a media plan at https://brainly.com/question/25963465.
