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adioabiola

The two major goals for a firm that implements an effective CRM program are;

  • To capture new leads and move them through the sales process.
  • To boost productivity and lower the overall costs of marketing and sales.

An effective CRM program;

The overall business goals of CRM systems are to help organizations by means of the following;

  • 1. Capture new leads and move them through the sales process

  • 2. Support and manage relationships with current customers to maximize their lifetime value to the company

  • 3. Boost productivity and lower the overall costs of sales and marketing.

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