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Question 43 Big Moose Toys is a market pioneer introducing a modern version of Bubble the Moose, a character from an animated television series originally broadcast in the '50s and '60s. The company's version of Sandy the Flying Squirrel, a character from the show targeted to baby boomers, was a strong success. Since the firm is a market pioneer, it needs to make the new launch strategy for Bubble the Moose consistent with the intended ________. A. Pricing B. Product positioning C. Brand extension D. Prototype E. Fad

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Answer: B. Product positioning

Explanation:

Product Positioning refers to the position a product occupies in the minds of it's consumers especially in relation to the products of other companies.

As they are relaunching the character, whatever strategy they use needs to account for how they want the product to be valued in the mind of the consumer and then act towards it in the same way they targeted baby boomers and succeeded.

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