Answer:
C. concerned with uniqueness
Explanation:
Competing on differentiation refers to the strategic tactic employed by a company to make it's brand unique and as a result set it apart from those of its competitors. In this way a company aims to acquire market share by producing "different" products or services from the ones it's competitors are producing. This ensures that their customers are able to identify their products and appeal to it differently(positively) from other products in the market.
