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__________________study of individuals, groups, or organizations and the processes they use to select, secure, use and dispose of products, services, experiences or ideas to satisfy needs and impacts that these products have on the consumer and society.

Respuesta :

Answer:

Consumer behavior.

Explanation:

Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, use, secure and dispose of products, experiences, services or ideas to satisfy needs  and the impacts that these methods have on the consumer and community.

Marketers must have a good awareness of consumer behavior to examine the different factors that impact consumer behavior of their targeted customers.  Consumer behavior is also useful to make market decisions.

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