Up late and unable to sleep at your grandmother's house with only basic cable channels to watch, you find yourself watching a cheesy infomercial for an expensive kitchen appliance. As soon as the announcer bellows the price, bonus add-ons appear. For no additional cost, you get special utensils to use with the appliance, a cookbook, mixes to prepare in the appliance, and even coupons for more products. What technique is the infomercial using?